‘If you fail, keep trying - struggle to reach some form of success’, says Prof. John Maeda who joined forces with Reebok for a third time and this time Failure, that Law #9 becomes his muse. The new John Maeda x Reebok creation is named Struccess. Using three of Reebok’s state-of-the-art technologies, the InstaPump Fury is Professor John Maeda’s canvas and handwritten code that decorates the shoe’s lining and creates puddles of graphics all over the shoe. With Reebok, Maeda designed the Timetanium which was inspired by Time. His second design, the Emoretion, drew inpiration from Emotion. All its previous InstaPump Fury class of shoes sold out between the range of $109.99 to 114.99.

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