Hilary Rhoda has been signed as the new face of Estee Lauder, Aerin Lauder, Senior Vice President, Creative Director, Estee Lauder, announced today. Rhoda will be featuring in advertising campaigns for the skincare and makeup range of the brand from August 2007.
‘Hilary is one of fashion’s brightest stars. Her sophisticated all-American look has captivated the attention of the fashion and beauty world in a very short time. Hilary is perfect for Estee Lauder,’
said Ms. Lauder.
Hilary is following in the footsteps of Elizabeth Hurley, Carolyn Murphy, Liya Kebede, Gwyneth Paltrow and Anja Rubik, who all model for the brand.
Elizabeth Hurley, who is attached to the brand since the last 13 years will represent the Resilience Lift Extreme ultra firming cream. Carolyn Murphy, who has been working for the brand since 2001, will endorse Re-Nutriv, Estee Lauder’s high end skincare line. Liya Kebede, will now work for global makeup campaigns. Gwyneth Paltrow, who joined the brand in 2004, will continue to endorse the Pleasures and Pure White Linen fragrances fragrance.
Seems that the brand a spending hell lot, on the advertising campaigns alone.
