As Japanese men increasingly worry about their bloating waists, girdles for gents are making quick bucks and are quickly becoming the new fashion accessory bestseller.
In a nation that has recently stood up in the fight against flab, many middle age men are considering cosmetic cures.
Underwear maker Triumph International Japan are marketing girdles designed to keep the stomach tucked in and tighten across the buttocks, as these are the problem areas for most of the men.
The company has already sold more than 2,000 of the two types of girdles they make for men.
Welcoming the overwhelming response, Triumph international is increasing the production to meet the unexpected demand and is also working on a lightweight summer version.
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