Cadbury just got a new face. The 20 year old, glamorous, soul star singer Joss Stone has been a fan of the Cadbury Flakes chocolate bar since 1959. She will now star in a TV advertising campaign to be launched next spring to revive one of Britain’s oldest and most preferred chocolate brand. According to Cadbury’s spokesperson, Joss Stone reflects ‘the Flake Girl’s attitude to life’ and hopes that as Cadbury’s new face she will take Flakes back to the top of chocolate charts. Cadbury had earlier aired TV advertisements with previous Flake girls, but the raunchy advertisements had provoked controversy. The main focus in these adverts was on the girl enjoying their own private Flake moment. But after some complaints one was even taken off air in 1970.
The first of these Flakes advertisement appeared in 1959, before the commercials were killed off in 2004. But in order to give a boost to their sales, which had fallen by 15 percent in the past two years, the commercials were relaunched again this year and the Cadbury officials hope that Miss Stone who has been rising to fame since 4 years of age will help boost the Flake sales.
According to The Grocer, Flakes ranks tenth in the list of top selling chocolates and one of the reasons for the fall of sales is the customers switching to new and different varieties. Cadbury has spent about $5 million to give Flakes a new packaging.
Via: Postchronicle
