Bruno Banani’s expensive underwears, which till now were adorning the bodies of hip Europeans are now planning to dress Chinese fashionistas.
‘Not for everybody,’ is how the firm defines its products, which include fragrances, sunglasses, watches and swimwear, as well as women’s lingerie and underwear for men.
The ultra expensive brand has already made its foray in the European Union, Russia and South Korea, and the company directors are keen to similarly conquer the Chinese market.
The company has planned 50 stores over three years in Shanghai, Beijing and other big cities across the country.
‘Our target group is the same in China as elsewhere - young professionals with an interest in brands and the necessary cash,’ company director Wolfgang Jassner says.
The brand intends to cash on the increasing awareness of expensive brand-names in east.
