
Attributed to J-Lo, all the A-list celebrities now want curvy derrieres of their very own too.
Victoria Beckham’s made her look bigger in the ads for her new perfume, Intimately Beckham, while Penelope Cruz admitted to wearing bottom padding in her latest film, Volver. A secret- she liked it so much she kept it.
Wonderbra has just launched a new pair of underwears called the Curves Up, aka ‘the Original Wonderbra for the bum’. The company claims that the new line will give an illusion of the perfect posterior - ie an upside-down love-heart, larger at the bottom than the top.
Getting started, you may try a pair of M&S Magic Knickers, a red-carpet must-have that sells more than a million pairs a year. It relies on the controlling power of lycra to hoist up your assets, rather than artificial padding.